citybizlist Baltimore: The sad demise of Urbanite

citybizlist Baltimore: The Cruelty of Digital Media: The Sun Reports on the Urbanite’s Demise

September 15, 2012 http://baltimore.citybizlist.com/article/cruelty-digital-media-sun-reports-urbanite%E2%80%99s-demise

Urbanite, the free monthly magazine that has been a Baltimore staple for nearly 10 years, is coming to an end. Its last print issue is already on the streets, and its website is expected to shut down by October, according to the Baltimore Sun’s David Zurawik.

Urbanite’s publisher Tracy Ward told the Sun that the combined loss of a key investor and a top advertiser in 2008, along with a continued sluggish economy, contributed to the publication’s struggles.

"If this year had been a healthier year in terms of economic growth, I don't think we would be going out of business. It's just been too slow -- it's been four years of slow growth when you're already in a weakened position. But we were so close. We were so close to making it. And every year I would say, 'I can't do one more year,' and then it would be another year of very difficult circumstances particularly on my part,” Ward said…http://baltimore.citybizlist.com/article/cruelty-digital-media-sun-reports-urbanite%E2%80%99s-demise

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